Right here: http://the100.me/?xgi=5YHew4Oyrkh0ya
That’s a 1 week (or so) guest pass to the work of The 100. You need to be a school owner /manager (or soon to be one) to be a member. There’s no obligation, no sales harassment, no up-grades, and no nonsense. We help school owners do what they do better, period.
Source: the100.me
A Letter to a Martial Arts School Owner: An Introduction to the work of The 100.
You own a martial arts school, a club, teach a class, or plan on doing something along this line in the future. I’m here to introduce you to my work, as it relates to your work.
My name is Tom Callos; I took my first martial arts lesson in 1969, when a judo teacher invited me on the mat. I started studying Taekwondo at age 11 —and for the last 40 years I’ve made it a point to try and find the best ideas, the best methods, and associate myself (learn from) the smartest people I could find.
I have failed miserably. I’ve succeeded wonderfully. I’ve failed to inspire, to profit, to lead, to succeed, and to pay attention when I should have —on more occasions than I can possibly remember. I have also managed to succeed at a healthy number of things —and the losing and winning, failing and succeeding, being arrogant, abrasive, and downright stupid, as well as being open-minded, willing to change, and coming from a place where I was truly “thinking clearly,” make my advice and council something that you might find worthwhile.
That being said, I can’t teach you. I can’t teach you if you don’t respect me. I can’t teach you if you’re so full of what you already know that there isn’t room for something new. I can’t teach you if you’re full of fear or suffer from some kind of crippling ego issue or if you have a belief system that says you’re too busy, too old, too young, or that you come from a “traditional” style that doesn’t make room for things learned from people outside of your “system.”
I call my group The 100. —and the idea comes from a letter that Ms. Rosa Parks once sent me (in 1993). The short story is that her letter made me wonder if 100 martial arts MASTERS could, collectively, equal the power to influence, serve justice, and to make change in the world like the diminutive 42-year-old seamstress who, that historic day, simply refused to give up her seat on the bus in order to confront racial discrimination.
The 100. is like a college, in that it provides general education to the beginner —and then gradually asks the student to narrow his or her focus based on personal interests and passions. As a 100. member moves through his/her career, the idea is to begin to work on advanced concepts, like a master, that allows a martial arts teacher/leader to do the work that speaks to her sense of purpose and mission-in-the-world.
My personal mission (in-the-world) is to use my skills, experience, and chutzpah to re-define the role of the martial arts teacher and the martial arts school in today’s world. To do that we must redefine the meaning and definition of “self-defense.” We must design non-partisan educational programs that enhance our understanding of issues such as healthy eating, dietary health issues (diabetes, heart disease, cancer, etc.), hyper-masculine behavior, gender discrimination, violence, non-violent conflict resolution, leadership, bullying, and a number of other topics that would make us smarter, more relevant, better leaders and teachers, and more important members of “the village” it takes to make better, higher-functioning, more participative citizens.
I’m looking for very smart, very proactive people, preferably martial arts teachers who have trained hard enough and smart enough to distinguish what’s dysfunctional in the martial arts community —and what we have the potential to create (and do) in the world. However, I often accept people into The 100. who are not “masters” of any particular art, but who just don’t subscribe to the paradigm supported by the “martial arts industry.”
Here’s what you get if and when you join The 100. You get to be around someone who doesn’t believe you’ve reached even 1/10th of your potential. You get to be around someone (a group of us really) that believes we’re here for something more than the limited definition currently promoted in the martial arts world.
You get to be around a group of people who are looking to elevate the work, the sense of mission, purpose, and intent of it all. We’re here to change the way the general public looks at the “Sensei” (or whatever you choose to call yourself) —and the actual way the martial arts teacher works in, contributes to, and influences his or her community.
We call this “good business” —and “our business.”
I help school owners with their schools and careers. I help school owners recognize what is bullshit and what is genius, what’s worth perpetuating and what should probably be discarded, and what works and what is probably not healthy. I connect smart people. I invent programs designed to scream “WE ARE WHO WE SAY WE ARE.” I’m here to subvert the dominant paradigm of the “martial arts industry,” as it’s failing, miserably, to organize itself in a way that is indicative of the “mastery” we claim the study of the martial arts instills. 
If you can’t see why you would ever be involved in something like this —or to put yourself in a place where you might listen to someone like me —don’t worry, I understand. There are a 1000 people in my world I should listen to, but don’t. I recognize that I can’t hear much from people I don’t know and respect, that I don’t learn much when my head isn’t in the right place, and that sometimes, no matter how smart someone is, they simply are not, ever, going to be “your teacher.”
I blame all of the above on my teacher, Master Ernie Reyes, Sr., who, when I was young and in exactly the right place to learn some life-lessons, taught me about what it takes to be a champion, a father, a leader, an athlete, a student, a teacher, and a centered, participative human being.
The 100. represents the things I’ve learned, the things I hope to learn, and the kind of association and community I’d like to be a part of.
Tom Callos
Source: WWW.the100.me
This site is where you find some information on what The 100. is and what it does.
The invitation, above, takes you to The 100.’s private, member’s only on-line school. Simply click on the invitation above. You must be a school owner or teacher to join this program. Questions? Contact Tom Callos at 530-903-0286. Alternate Phone (Google Voice): (480) 382-3656, Skype: tomcallos.
Source: the100.me
The 100. is a school for martial arts teachers who run martial arts schools and/or programs (or teachers preparing themselves to run a school). The 100. is also for the people who help school owners.
There isn’t another school like the 100. in the world.
Note: That sounds like an exaggeration, but I don’t believe it is. I know the “martial arts industry” very well; I know what’s being promoted, what’s being taught (and not taught), and I am very familiar with the methods, best practices, and tools used by all of the major martial arts associations and business consulting groups. What we’re doing —and what we stand for are very different than what is the dominant paradigm in the industry.
I think the best way to look at The 100. is to see us as the educational resource / tool you turn to once you’ve gone through the “school” represented by the current martial arts establishment.
What you won’t get —or see —in The 100. is marketing nonsense. No long sales letters, no hyperbole, and no slick and pre-planned sales presentations. I’m so sick of that approach I can’t hardly see straight, so I refuse to participate in it all. The work we do just has to speak for itself, so for interested school owners, I provide a free week-long pass to our on-line campus.
If you go there and don’t see the value of membership, then you’ve saved yourself some time and money. If what we’re doing (and we’re doing a lot of very interesting and creative things) interests you, then I’m ready and willing to serve and help you.
Below you’ll find a list of some of the things we’re into, aspects of our efforts I thought might give you an overview of the work. Thank you for coming here to take a look. Feel free to contact me if you have any questions. Here’s a link to your 1 week trial membership.
Out of respect for you, I will not be following up with sales letters; the ball is in your court.
Tom Callos
These banners represent an idea about curriculum, leadership training, and school promotion which is absolutely a win-win-win for everyone involved. The field of martial arts school management is evolving right before your eyes. Are you involved? Would you like to be at the cutting edge of a revolution in thinking? Join The 100.
Source: the100.me
“Hi Tom,
Quite frankly, this has been the most useful “trial” I have ever participated in. Not only did reviewing The 100 crystallize much of my thinking into the outlines of realistic plan for moving forward in our dojo; it provided some great ideas to rejuvenate the teacher in me.I was literally in tears as I watched some of your material…I’m borrowing your 10 Simple Lessons in Self-Defense for Girls outline!
Thanks for making a difference.”
David White
Sapay Martial Arts School
Kenora, ON Canada
Source: the100.me
hyperbole (haɪˈpɜːbəlɪ)
A deliberate exaggeration used for effect, such as: you’ll get a flood of new students
Coaching no longer happens in a reactionary way (Oh no, I need help!), it comes daily —as we know what’s coming.
Coaching no longer arrives in a box. The box is dead.
The coaching is no longer from the top down (The Guru says…), it is cultivated by the team.
One of the most refreshing and needed services provided by The 100. is the truth. We’ve killed the need to sell you the next product, to fill the box, and/or to dumb the material down for the masses. Technology puts the questions and the answers, the help you (or you team) is looking for, right at your fingertips, 24/7, 365 days a year.
The community that is The 100. brings coaching, support, and help to you the same way you train an the way you eat, a little bit at a time, every day. In this way you and your crew stand to absorb and retain more information, it’s an immersion in the new culture of integrity and education-based martial arts mentoring and instruction.
By spending 15 minutes a day connecting with The 100. you preemptively attack issues that can disrupt a school, before they happen. No sale garbage, no crazy exaggerations, just reminders about the essentials and discoveries meant to help you provide extraordinary service.
What are the basics?
Plan; be prepared; expect the best, prepare for the worst; promote relentlessly and intelligently; answer your phone, deal with your correspondence, and address your walk ins with respect, punctuality, and kindness; follow through in a way that surprises people; teach great classes where everyone feels respected and taken care of; keep learning; stay in shape; break out of your school and affect your community; forgive all trespasses; watch your expenses; invest an and thoroughly train your help; take care of the people who take care of your business; don’t get caught up in keeping up with your neighbors, live simply, keep your overhead down; save and invest money; seek not to be a great business-person, but a great Master and an even greater human being.
The 100., your guest membership may be found here.
Source: the100.me
The 100. has Tom Callos —who tells it like it is. Each week Tom records at least 1 instructional or training video for members. On top of that, he answers his cell phone when members call —and many of the training videos directly relate to issues members are asking about.
Source: the100.me
The 100. is a library —a growing library. We have 2000 different reports stored on the site to date. But the 2000 reports, how-to’s, discussions, and videos in The 100.’s library are not fixed, musty, or dead, they’re alive and they grow, organically, as needed. The Internet allows us to edit, add to, elaborate on, and re-invigorate any subject at any time. All you need to do is write your question or comment on any report —and we get it, instantly.
And the content that you learn from no longer comes from the top down; every member has the opportunity to submit what works for them, their ideas, and their best practices. You can see school tours on video (and contact the school owner in minutes), you can see sales conferences, training drills, and tons of other topics to help you run a better school —and to help you train OTHERS to help you.
This time a year from now, there will be double —at least —the stored information on The 100.s site. All of it instantly searchable, easy to rate for the quality of content, and each one growing and improving as needed.
The photo above was re-blogged from the site: http://teachingliteracy.tumblr.com/
(via teachingliteracy)
Source: the100.me
We’re not an association that tells you who you can mix with — or who you can’t be friends with. We don’t care what color your uniform is, what flag you have on your wall, and what tournaments you go to (or avoid).
We don’t endorse billing services and we don’t take money for advertising or profit-sharing. We don’t tell you what other associations you can belong to. We figure you’re all grown up now —and you get to do just about anything you want.
We don’t play politics. We don’t want you to buy our franchise or wear our patches or buy your equipment from a particular company. We don’t care if you do forms —or skip them. We don’t tell you what curriculum you have to teach. We don’t care about anything but serving you (and doing what is good, healthy, and right for the reputation of the martial arts community).
We do however, except you to be a shining example of all the best things that a martial arts teacher can be. We expect you to practice your art —and to serve as a representative of what physical, mental, emotional, and spiritual benefits come from the practice. We expect you to serve your community in extraordinary ways. We expect to operate your business with dignity, compassion, and outstanding ethical practices —even if and/or when nobody else does.
Our job is to find better ways to serve you, to keep our services affordable, to under-promise and over-deliver, and whenever possible to be a catalyst for the amazing. Our job is to be an associations that serves as example of what an association can be.
Source: the100.me
Yes, today it seems that everybody is a social media / social marketing expert. Most of them are anything but. And yes, every consultant in the martial arts world is going to tell you to use Facebook.
We’re 5 years ahead of that pack.
The 100. doesn’t advocate the innovative use of the Internet, we live it —day after day, hour by hour. Learn how to cut your web expenses to nothing —and your graphic design expenses to nothing. Learn how to build a fantastic student-service site for $50 a month or less. Learn how to use video and your writing and, well…almost everything you do to promote your school, to help “sell” your lessons, to invigorate your reputation, to store and relive precious memories, and to help your community.
Learn how to use the Internet without scams, without get-rich-quick schemes, and without cheating, lying, or manipulating the system.
Never give over your web work to anyone who might hold your site ransom —or worse, ignore it. Learn how to use the Internet to be a far better teacher and communicator.
The card you see in the image, is from the company: http://venerateboutique.wordpress.com/
Source: the 100.me
The 100.’s tuition is within the means of the average martial arts school owner —and , if you’re willing, we make it very easy to be part of the project.
For $1.73 an hour (based on 40 hours in a work-week), you basicaly hire veteran martial arts teacher, school owner, and consultant Tom Callos and dozens of other professional martial arts school owners to help you with your school, your career, and your staff. No payroll taxes, no fuss, no muss.
“At the end of my first year in The 100. I had increased my school’s gross revenue by $60,000.” —Gary Engels
The 100. keeps its overhead low —and supports itself by taking a reasonable tuition from a number of school owners. It is worth of note that we have a non-contractual relationship with our members; if we don’t serve you, you may (and should) leave this association at any time.
Tuition is $300 a month by credit or debit card. We accept Paypal.
Tuition for a year paid-in-full averages $200 a month, a $1200 saving over month-to-month tuition. We currently offer a discount to members outside of the North America —AND, we have a policy here at The 100. we don’t want you to overlook: We help martial arts school owners and teachers, period; and regardless of their ability to pay tuition.
In other words: We take care of our own.
Staff members to primary members of The 100. receive free membership. Master Teachers over the age of 65 may receive a complimentary guest membership (we want you here —and need your perspective. Veterans of armed conflicts may apply for discounted and/or complimentary membership.
There are, occasionally products and/or events that require fees above and beyond tuition, such as The Alabama Project, but they are not obligatory. For questions, contact Tom Callos.
Note: While we offer to help anyone, some people are, on occasion, not help-able. We refuse the right to serve right wing religious zealots, people who talk a lot but never take action, former members of the Bush administration, negative, self-centered, ego-maniacs, and/or people who take themselves far too seriously (present company excluded).
Source: the100.us
I don’t know how to say it gently, so I’m simply going to say it: The martial arts industry has been flooded (for years) with some of the cheesiest, dumbest, most degrading, and laziest marketing ideas I have ever heard of.
We have “marketing consultants” to the “industry” telling instructors to send their students, during classes, out onto street corners to wave at cars as they drive by. They’re advocating taking students to the front doors of Walmarts to hand out “VIP” passes, that school owners should send their staff members, in full uniform, to local public schools to wave “Free Intro” signs at parents and kids as classes let out (as the schools won’t allow them on campus), and to conduct an endless stream of pizza and birthday parties, sleep-overs, and after-school child care programs to boost their enrollments. Just recently, one “marketing expert” suggested that school owners have a ghost-writer pen a book for them, so that they could promote themselves as published authors and experts.
And those are some of the better ideas.
The dominant paradigm for marketing in the industry is to promote the fastest return possible, with the least amount of effort. We recently did a one-day review of 50 martial arts school websites —and only 2 of the 50 had any sort of unique selling proposition notably different from any other school site. It is a disgrace.
In The 100. we subvert the dominant paradigm. Advertising and promotion must be genuine, healthy, and represent real work. We teach martial arts school owners and teachers to promote what they do with authenticity, purpose, and to develop truly “unique selling propositions.”
The strategies and ideas for marketing promoted and cultivated in The 100. require genuine education, planning, and competent implementation. Marketing, done right, lifts the spirit -and its positive effect should be like the ever expanding ripples on a pond.
Joining The 100. is like entering a new universe of thinking about what marketing actually is -and how it should deepen (not cheapen) the practice.
Source: the100.me
If you’re not a serious, open-minded, career-oriented martial arts teacher, The 100. is probably not for you. You are invited to our on-line campus if you are a school owner or intend to be one in the future; if you are a serious teacher and/or staff member of a school owner; or if you are the head or staff member of an association seeking to improve your resources.
Trial members must apply with a recent head-shot photograph, thank you.
Source: the100.me
Bruce Lee was fond of describing his methods, in part, as “using no way as a way, using no limitations as a limitation.” Taking his cue, in The 100. the system for training school owners and teachers is no system, as running a successful martial arts school —and seeing your career blossom —is not a “system” you can buy in a box, it’s a representation of the quality of your own thinking, the scope of your creativity, the mission you feel you were put here to achieve, and the self-discipline you are willing to apply to your pursuits.
We like to consider you and your situation as something unique —something that requires careful thought and planning. We don’t want you in the box, we want you to think wrong. You’re here to do something only you can do —and while you most certainly will use some of the tools that others have used, your vision for your school and career is all your own.
The 100. is a college and a community that cultivates master teachers who think on their feet and are willing to subvert the dominant paradigm (as we can do so much better, as “an industry,” than we have demonstrated so far).
Source: the100.me
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